Put your photo on a clean white background

How it works

1. 1

   Upload the photo

   A phone photo on a kitchen table is fine. What is behind the product does not need to be tidy.

2. 2

   Remove the background

   The product is isolated automatically, with clean straight edges on boxes and bottles and soft edges where they belong.

3. 3

   Fill with white and download

   Background replace writes pure white behind the cutout. Download it and upload straight to your listing.

Why marketplaces insist on white

A white background is not an aesthetic preference, it is a catalogue standard. When every product in a category sits on the same neutral field, shoppers compare products instead of comparing photography, and the grid of search results looks like one shop rather than a hundred.

Amazon is the strictest of the big platforms: main listing images must be on a pure white background, the product should fill most of the frame, and extras like props, watermarks and inset text are not allowed on that first image. eBay and Etsy are looser but reward the same look, and Google Shopping feeds are cleaner when the imagery is consistent.

The practical consequence is that a good product photo taken against a wooden desk is unusable as-is. Removing the background and filling it with white turns it into a compliant image without a reshoot.

White background, step by step

• Shoot with even light — two lamps at 45° beats one harsh overhead, which throws a hard shadow that reads as part of the product.
• Leave a little space around the product so nothing is clipped at the frame edge.
• Run the background removal, then apply white as the replacement colour.
• Check the edges at 100%: dark products on a dark surface are the case worth reviewing.
• Keep a transparent PNG copy too — you will want it the first time you make a banner or a coloured promo tile.

Pure white versus off-white

Pure white is #FFFFFF. Marketplaces mean it literally: a very light grey backdrop straight out of a lightbox will often still be rejected, because it reads as a photographed background rather than a removed one.

The reason a real studio white is hard to shoot is that a white sweep photographs as light grey unless you overexpose it, and overexposing it blows out the highlights on the product. Cutting the product out and compositing it on #FFFFFF sidesteps the tradeoff completely.

For lifestyle and secondary images the rules relax, and an off-white or soft colour often sells better. Those are the shots to leave alone.

Doing a whole catalogue

One product is a two-minute job. Two hundred products is why bulk mode exists: upload a batch, let it run, and download the finished set together rather than repeating the same three clicks all afternoon.

If your catalogue is large enough that even bulk uploads are tedious, the background removal API is in development and the early-access list is open — volume and use case are exactly what we want to hear about.

Keep exploring