Marketplaces judge your product on a thumbnail. Cutola turns the photo you took on a kitchen table into the clean, consistent image the platform expects — and does it for a whole catalogue at once.
No lightbox needed. Even light and a bit of space around the product is enough.
Remove the background, then drop the product onto pure white or a brand colour.
Full-resolution files, consistent across every SKU in the batch.
Amazon is the strictest. Main listing images must sit on a pure white background, the product should fill roughly 85% of the frame, and props, watermarks, borders and added text are not allowed on that first image. Images of at least 1000px on the longest side unlock zoom, which is worth having.
Shopify imposes no background rule, but a consistent one is the single cheapest way to make a small store look established. Square images sized identically across the catalogue keep collection grids from looking ragged.
Etsy rewards atmosphere in later images but still benefits from a clean first shot — the thumbnail is competing in a grid. eBay allows more latitude and penalises clutter in practice rather than by policy, because a busy photo simply converts worse.
Google Shopping feeds prefer a plain white or transparent background and reject promotional overlays, so the same white master usually serves the feed too.
Doing it in this order means one cutout serves everything. Cutting out separately for each destination is the mistake that turns an afternoon of catalogue work into a week of it.
Bulk mode is built for this. Upload a batch of up to 10 images, let it process, and download the finished set together instead of repeating the same clicks per SKU. For a few hundred products, working in batches is genuinely faster than any manual editor.
On cost: background removal is free within your daily allowance, and beyond that credits are $2 for 10 pay-as-you-go, dropping to roughly 6.5¢ an image on the Max plan. For a catalogue of a thousand items that is the difference between a rounding error and a real line item, which is worth checking against whatever you are paying now.
If your volume is high enough that even bulk uploads are the bottleneck, the API is in development and the early-access list is open — tell us your volume and it will shape what gets built.
Put a product on a clean white background for marketplace listings.
Open Product Photo BackgroundsThe full guide to marketplace-ready product photography.
Open Bulk Background RemovalProcess a batch of images in one go and download them together.
Open Change Background ColorSwap the background for any solid colour you pick.
Open APIREST background removal for developers — early access.
OpenThree free background removals a day without an account. Sign up free and it becomes five a day plus 10 bonus credits for the premium tools.