For online sellers

Listing-ready product images, without a studio

Marketplaces judge your product on a thumbnail. Cutola turns the photo you took on a kitchen table into the clean, consistent image the platform expects — and does it for a whole catalogue at once.

Pure white for main imagesTransparent PNGs for bannersBulk mode for catalogues

How it works

  1. 1

    Shoot with a phone

    No lightbox needed. Even light and a bit of space around the product is enough.

  2. 2

    Cut out and fill

    Remove the background, then drop the product onto pure white or a brand colour.

  3. 3

    Upload to your store

    Full-resolution files, consistent across every SKU in the batch.

What each platform actually wants

Amazon is the strictest. Main listing images must sit on a pure white background, the product should fill roughly 85% of the frame, and props, watermarks, borders and added text are not allowed on that first image. Images of at least 1000px on the longest side unlock zoom, which is worth having.

Shopify imposes no background rule, but a consistent one is the single cheapest way to make a small store look established. Square images sized identically across the catalogue keep collection grids from looking ragged.

Etsy rewards atmosphere in later images but still benefits from a clean first shot — the thumbnail is competing in a grid. eBay allows more latitude and penalises clutter in practice rather than by policy, because a busy photo simply converts worse.

Google Shopping feeds prefer a plain white or transparent background and reject promotional overlays, so the same white master usually serves the feed too.

One master, several outputs

Doing it in this order means one cutout serves everything. Cutting out separately for each destination is the mistake that turns an afternoon of catalogue work into a week of it.

  • Transparent PNG — the master. Keep this; every other version is generated from it.
  • White composite — main listing image for Amazon, Google Shopping and anywhere a plain field is required.
  • Brand colour composite — social tiles, ads and email headers.
  • Resized variants — square for collection grids, story ratio for social, using the free resize presets.
  • WebP conversion — smaller files for your own storefront pages, using the free convert tool.

Working through a catalogue

Bulk mode is built for this. Upload a batch of up to 10 images, let it process, and download the finished set together instead of repeating the same clicks per SKU. For a few hundred products, working in batches is genuinely faster than any manual editor.

On cost: background removal is free within your daily allowance, and beyond that credits are $2 for 10 pay-as-you-go, dropping to roughly 6.5¢ an image on the Max plan. For a catalogue of a thousand items that is the difference between a rounding error and a real line item, which is worth checking against whatever you are paying now.

If your volume is high enough that even bulk uploads are the bottleneck, the API is in development and the early-access list is open — tell us your volume and it will shape what gets built.

Frequently asked questions

Will these images pass Amazon's checks?
The background will be the pure white Amazon requires. The rest of their requirements — frame fill, no watermarks or text, 1000px minimum for zoom — depend on your source photo, so check those before uploading.
How many products can I do at once?
Bulk mode takes up to 10 images per batch and returns them together. There is no limit on how many batches you run.
Do I need a lightbox or a studio?
No. Even lighting and a little space around the product matter far more than the backdrop, because the backdrop is being removed anyway.
What about reflective or transparent products?
Glass, chrome and jewellery are the hardest categories for any automatic tool, because the background is visible through and reflected in the product. They are worth reviewing at full size rather than trusting blind.

Keep exploring

Ready to cut something out?

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