Can I use my exact brand colour?

Yes. The colour picker takes any value, so you can match a brand hex precisely rather than settling for a nearby preset.

Can I use an image as the new background instead of a colour?

Yes. The editor has a set of ready-made scenery backdrops and procedural 'magic' gradients matched to your subject's colours, and you can upload your own background image too.

Can I blur the original background instead of replacing it?

Yes. The editor has a blur-background mode with an adjustable amount, which keeps the original scene but pushes it out of focus behind the subject.

Background replace costs 2 credits per image. A free account comes with 10 bonus credits, and pay-as-you-go is $2 for 10 credits with no subscription.

Will the edges look pasted on?

Cutouts keep partial transparency along soft edges such as hair, so the subject blends into the new colour instead of sitting on it with a hard outline. Very busy or low-contrast source images are the ones worth checking at full size.

Any colour you like

Change the background colour of any image

Cut the subject out and drop it onto the colour you actually want — brand blue for a deck, pure white for a listing, grey for a staff headshot, or anything you pick from the colour wheel. Or swap in a scene, upload your own backdrop, or just blur what was already there.

Preset swatches or a custom colourConsistent across a whole setKeeps the original resolution

Drop an image here

or click to browse · paste from clipboard

Formats: JPG/JPEG, PNG, WebPMax size: 10 MB

How it works

1
Upload and cut out
The subject is isolated from whatever was behind it, at full resolution.
2
Pick your colour
Choose one of the presets or open the colour picker and enter an exact value — your brand hex, for example.
3
Download
The cutout is composited onto the flat colour and downloaded as a finished image.

Why change a background colour at all

Colour does a surprising amount of work in an image. A row of staff headshots against six different walls looks like six different companies; the same six on one grey field looks like a team page. A product on brand-coloured tiles reads as a campaign rather than a photograph.

It is also the cheapest form of consistency there is. Reshooting a set so every photo matches costs a day and a studio. Recolouring the background costs a few clicks per image and gets you a closer match than the reshoot would.

Choosing a colour that works

White (#FFFFFF) for marketplace listings and anywhere the image needs to disappear into the page.
Light neutral grey for headshots — it flatters most skin tones and hides stray edge pixels better than pure white.
Your brand colour for social tiles and ads, so the image is recognisable before the logo is read.
A dark background for products that are pale or reflective, where white leaves them looking washed out.
Avoid a colour close to the subject itself: a black jacket on a near-black field loses the shape you just spent effort isolating.

Beyond flat colour

A flat colour is the safe choice, but it is not the only one in the editor. Magic backdrops generate a subtle studio gradient sampled from your subject's own colours, which flatters a product far more than a hard white field and takes exactly as long to apply.

There is also a library of ready-made scenery backdrops, the option to upload your own background image, and a blur mode that keeps the original scene but throws it out of focus behind the subject — the portrait-mode look, applied after the fact.

On top of that sit an optional drop shadow with offset, blur, opacity and colour controls, and an outline for sticker-style cutouts. Between them they cover most of what people open a design tool to do.

Solid colour or transparent?

If you know exactly where the image is going and the surface behind it is a fixed colour, bake the colour in. It is one file, it renders identically everywhere, and nobody downstream can break it.

If the destination is unknown or likely to change — a site that gets redesigned, a deck template that switches from light to dark — keep the transparent PNG and let the background come from the layout. You can always fill a transparent PNG later; you cannot cleanly un-fill a solid one.

The practical answer for most people is to keep both: export the transparent version as the master and generate coloured variants from it as needed.

Frequently asked questions

Can I use my exact brand colour?: Yes. The colour picker takes any value, so you can match a brand hex precisely rather than settling for a nearby preset.
Can I use an image as the new background instead of a colour?: Yes. The editor has a set of ready-made scenery backdrops and procedural 'magic' gradients matched to your subject's colours, and you can upload your own background image too.
Can I blur the original background instead of replacing it?: Yes. The editor has a blur-background mode with an adjustable amount, which keeps the original scene but pushes it out of focus behind the subject.
What does it cost?: Background replace costs 2 credits per image. A free account comes with 10 bonus credits, and pay-as-you-go is $2 for 10 credits with no subscription.
Will the edges look pasted on?: Cutouts keep partial transparency along soft edges such as hair, so the subject blends into the new colour instead of sitting on it with a hard outline. Very busy or low-contrast source images are the ones worth checking at full size.